BlueChip motor motorcars is a per social classance car bring unattackable call for whirl the very best in top of the be adrift Sports car hire as well up as elevated curio prestige cars such as Aston Martin and Mercedes.(BlueChip 2004) The company before long operates from a show room type outlet offering car hire to handicraftes and individuals. They also carry a blade internet site which displays a selection of the cars they offer as well as a guideline to their tariffs and an online query form for customers to enquire well-nigh booking a car. Car hire firms have steadily grown over the past a few(prenominal) years and to set ahead a competitive expediency over rivals there atomic number 18 a number of things that BlueChip can do in ready to increase sales and aw beness of the service they offer. This report aims to coiffe an e-business proposal for a more active web forepart for BlueChip in order to attract more clients and gain a competitive vantage over rival car hire firms as well as advertise to a national audience. Analysis of underway SituationCurrently BlueChip does the majority of its bookings through telephone or through the duty at where they are located in Kings Cross, London. Already operate cost are high due(p) to the location of the office and area on which the cars are stored.
The business specialises in high curiosity luxury and sport cars, whatever of which are extremely grand and appeal to a time out market. Examples of such cars take on the Ferrari Spider and Aston Martin Vanquish, just being competent to test cod one of these cars is a rare occu rrence. Customers elicit in hiring these ca! rs have a large disposable income with the costs ranging from £500 upwardly per day. All bookings as stated are currently make in person with looking to face or joint to voice... If you want to get a teeming essay, order it on our website:
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