Automobile and South Africa Essay

1.) Cultural differences have a great effect on how Renault-Nissan operates in South Africa. South Africa is know for its ethnic and heathenish diversity. Therefore, in my opinion they would need managers that know the kingdom and how its people do business. Though some of South Africa is a tidy sum like Western Europe, there are eight different languages radius in South Africa, so having a person from Rosslyn managing the plant would be beneficial.South Africa has been referred to as the rainbow nation, I believe that in order for Renault-Nissan to be successful they will have to do their homework and find a person that knows the countrys customs and traditions to lead them into an emerging market place in South Africa.2.) Culture is a huge factor in Auto sales. For example, in Europe gas is around $8.00 a gallon, if crossroad took their F-250 (which gets around 12mpg) into the European market it would fail miserably. It is non because the Ford F-250 is not a quality truck, it is because this truck does not fit into what is now furcate of the European culture. Also Europeans do not have the same tastes in cars that Ameri give the sacks do so, car companies do research to find out what Europeans project for when they are buying a car. This is how culture affects the auto industry.3.) I do not believe that it is possible for a car company to stand out national culture and produce a global automobile that is evaluate by people in every culture. Though car companies can get away for making a regional automobile for a specific region of the world, there are too many cultural differences that that affect each market to make a worldwide vehicle. care I said before Europeans have different tastes in automobiles than Americans, Africans, Chinese, Japanese, Indians, and the proportion of the world.