Innovation and Technology Management Essay Example | Topics and Well Written Essays - 1500 words

Innovation and Technology Management - Essay caseThey not only improved the amount of storage capacity, but also brought about many more than features along with themselves. Using the multiple dimension of value framework, what factor or factors do you think influenced whether a) consumers, b) retail merchants, and c) motion-picture show producers supported Blu-Ray versus HD-DVD? The conquest of market has extended oer number of years in the midst of the two happen players of this innovative technology in the name of blue laser capacity over the dish antenna. While their predecessors use red laser wavelength the successor duo makes use of blue laser wavelength for which they be fast at reading and processing and whence more advanced and better. Both provide state of the art features thus far there are certain factors which enable one surpassing the other in context of consumer attention, retailer orientation towards the respective technology and the market leads for distri butively of them that advocate and promote its usage. The consumers perspective Consumers would always spate towards a product or service that provides variety and improvement over the previous mode and model. The similitude canister be drawn between the previous technology and current technology through the features that each possess. The Blu-ray and HD-DVD are seen as a generation step up process from the conventional DVD frame-up that we had around us. Apart from the storage capacity which has increased multi folds, they have improved the manner in which the faultless viewing media operated. The quality of picture provided by the two is way better than the predecessors. While DVD can provide maximum of 480 pixel resolution, HD-DVD and Blu-ray are 1080 pixel enabled (Alez, 2012). Apart from the resolution edge, the compression patterns being apply by each of them are way better and improved in structure than the earlier organise of digital storage patterns that were availabl e. The concept is based on the usage of blue laser technology in the disc which reads faster, processes faster and hence performs the tasks in a timely manner. The Nano meter capacity of each of them varies between 400 nm and 600 nm. The capacity provided by DVD is less than 5 gigabyte musical composition Blu-ray and HD-DVD both(prenominal) provide storage option in double digits (Block, 2005). The dual layer support is some other positivist enjoyed by each of them which was absent in the DVD format. Audio formats and quality provided by each of them is another edge and outsmart of the earlier storage formats. Dolby True HD and DTS-HD are the formats supported by each of them and hence a visible improvement compared to the earlier DVD and Compact Disc formats. Besides this, the DVD players are not supported with the Blu-ray technology enabled discs while the latter provides backward compatibility (MediaCollege, 2008). Other features while the above mentioned features were the p racticed and salient features, other side features include the pop up option which runs in parallel while the disc is on play and various other features. Transfer rates supported by Blu-ray disc are multiple times that of D.V.D and also faster than those of HD-DVD. They are supported for the rewriting function, recording over the disk and many other options and functions that are necessary to be part of any